Finishing Touch Flawless

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Sammendrag

Oversikt

The Finishing Touch personal hair remover was originally an As-Seen-On-TV product from Wayne, NJ-based IdeaVillage Products Corp. In June 2017 IdeaVillage launched the modern Flawless facial hair remover device, which became the #1 selling item on Amazon four weeks after launch and the #1 women's electric hair removal brand in the world within 18 months. Church & Dwight acquired the Flawless and Finishing Touch brands from IdeaVillage in 2019 for up to $900 million.

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Tidslinje

Historie

2017

Flawless Facial Hair Remover launched in June; became #1 selling item on Amazon four weeks after launch; named top 10 most-Googled beauty brand of 2017↗

2018

Voted Product of the Year 2018; net sales reached $180 million↗

2019

Acquired by Church & Dwight Co., Inc. from IdeaVillage Products Corp. for up to $900 million ($475M cash + $425M earn-out)↗

2021

Won Allure Best of Beauty 2021 award in Skin and Hair Removal Devices category↗

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Sortiment

Signaturprodukter

Finishing Touch Flawless Facial Hair Remover

An electric facial hair remover marketed to women that uses a spinning head with a quarter-sized cutting chamber to painlessly remove unwanted facial hair. Features an 18K gold-plated wand with a built-in light.↗

Dermaplane GLO Lighted Facial Exfoliator

Dermaplane GLO™ Lighted Facial Exfoliator (lighted facial exfoliator and hair remover for professional style dermaplaning at home)↗

Flawless Brows

Brows hair remover↗

Flawless Bikini

Bikini hair remover↗

Flawless Pedi / Mani

Manicure set / Pedicure set↗

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Formulering & filosofi