{
 "@context": "https://schema.org",
 "@type": "Dataset",
 "name": "Når merkene ble grunnlagt — Glowpedia",
 "description": "Populasjon, frafall, datoer for inndata og merkene bak hvert tall. Tallene er andeler av merkene i utvalget, aldri markedsandeler.",
 "meta": {
  "topic": "founding",
  "lang": "nb",
  "version": null,
  "stored": false,
  "computed_at": "2026-09-09T17:24:53+00:00",
  "rules_version": "2026-09-09",
  "result_hash": "e35b48b1f9686276",
  "n_brands": 3208,
  "population_rule": "glowpedia_eligible AND published article on this edition's language",
  "inputs": {
   "articles_latest": "2026-09-07T14:03:24+00:00",
   "facts_latest": "2026-09-08T18:18:17+00:00",
   "markets_latest": "2026-09-07T14:06:22+00:00",
   "i18n_latest": "2026-09-08T16:03:51+00:00"
  },
  "figures_are": "shares of the brands in the sample, not market shares",
  "url": "https://glowpedia.no/analysis/founding/data.json",
  "analysis_url": "https://glowpedia.no/analysis/founding/",
  "basis_csv_url": "https://glowpedia.no/analysis/founding/basis.csv",
  "language": "nb-NO",
  "creator": "Glowpedia / Sejder AB",
  "license": {
   "name": "CC BY 4.0",
   "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "date_modified": "2026-09-09T17:24:53+00:00"
 },
 "fields": [
  {
   "id": "founding_stats",
   "label": "Nøkkeltall",
   "kind": "stats",
   "keys": [
    {
     "key": "brands",
     "label": "Merker i datagrunnlaget"
    },
    {
     "key": "with_year",
     "label": "Har kjent grunnleggingsår"
    },
    {
     "key": "median_year",
     "label": "Median grunnleggingsår"
    },
    {
     "key": "since_2015",
     "label": "Grunnlagt i 2015 eller senere"
    },
    {
     "key": "since_2020",
     "label": "Grunnlagt i 2020 eller senere"
    },
    {
     "key": "before_1950",
     "label": "Grunnlagt før 1950"
    }
   ]
  },
  {
   "id": "decades",
   "label": "Grunnlagt per tiår",
   "kind": "table"
  },
  {
   "id": "oldest",
   "label": "De eldste merkene",
   "kind": "table"
  },
  {
   "id": "median_by_origin",
   "label": "Median grunnleggingsår etter opprinnelsesland",
   "kind": "table"
  }
 ],
 "data": [
  {
   "id": "founding_stats",
   "kind": "stats",
   "items": [
    {
     "key": "brands",
     "n": 3208
    },
    {
     "key": "with_year",
     "n": 2959,
     "share": 0.9224
    },
    {
     "key": "median_year",
     "n": 2008
    },
    {
     "key": "since_2015",
     "n": 936,
     "share": 0.3163
    },
    {
     "key": "since_2020",
     "n": 354,
     "share": 0.1196
    },
    {
     "key": "before_1950",
     "n": 307,
     "share": 0.1038
    }
   ]
  },
  {
   "id": "decades",
   "kind": "table",
   "rows": [
    {
     "key": "pre1900",
     "kind": "text",
     "n": 115,
     "share": 0.0389
    },
    {
     "key": "1900s",
     "kind": "decade",
     "n": 24,
     "share": 0.0081
    },
    {
     "key": "1910s",
     "kind": "decade",
     "n": 23,
     "share": 0.0078
    },
    {
     "key": "1920s",
     "kind": "decade",
     "n": 41,
     "share": 0.0139
    },
    {
     "key": "1930s",
     "kind": "decade",
     "n": 40,
     "share": 0.0135
    },
    {
     "key": "1940s",
     "kind": "decade",
     "n": 64,
     "share": 0.0216
    },
    {
     "key": "1950s",
     "kind": "decade",
     "n": 72,
     "share": 0.0243
    },
    {
     "key": "1960s",
     "kind": "decade",
     "n": 88,
     "share": 0.0297
    },
    {
     "key": "1970s",
     "kind": "decade",
     "n": 158,
     "share": 0.0534
    },
    {
     "key": "1980s",
     "kind": "decade",
     "n": 212,
     "share": 0.0716
    },
    {
     "key": "1990s",
     "kind": "decade",
     "n": 278,
     "share": 0.094
    },
    {
     "key": "2000s",
     "kind": "decade",
     "n": 483,
     "share": 0.1632
    },
    {
     "key": "2010s",
     "kind": "decade",
     "n": 1007,
     "share": 0.3403
    },
    {
     "key": "2020s",
     "kind": "decade",
     "n": 354,
     "share": 0.1196
    }
   ]
  },
  {
   "id": "oldest",
   "kind": "table",
   "rows": [
    {
     "key": "farmacia-ss-annunziata",
     "kind": "brand",
     "n": 1561,
     "href": "/m/farmacia-ss-annunziata/",
     "extra": "IT",
     "name": "Farmacia SS. Annunziata 1561"
    },
    {
     "key": "kiku-masamune",
     "kind": "brand",
     "n": 1659,
     "href": "/m/kiku-masamune/",
     "extra": "JP",
     "name": "Kiku-Masamune"
    },
    {
     "key": "floris",
     "kind": "brand",
     "n": 1730,
     "href": "/m/floris/",
     "extra": "GB",
     "name": "Floris"
    },
    {
     "key": "creed",
     "kind": "brand",
     "n": 1760,
     "href": "/m/creed/",
     "extra": "FR",
     "name": "Creed"
    },
    {
     "key": "woods-of-windsor",
     "kind": "brand",
     "n": 1770,
     "href": "/m/woods-of-windsor/",
     "extra": "GB",
     "name": "Woods of Windsor"
    },
    {
     "key": "yardley",
     "kind": "brand",
     "n": 1770,
     "href": "/m/yardley/",
     "extra": "GB",
     "name": "Yardley"
    },
    {
     "key": "wilkinson",
     "kind": "brand",
     "n": 1772,
     "href": "/m/wilkinson/",
     "extra": "GB",
     "name": "Wilkinson Sword"
    },
    {
     "key": "houbigant-paris",
     "kind": "brand",
     "n": 1775,
     "href": "/m/houbigant-paris/",
     "extra": "FR",
     "name": "Houbigant Paris"
    },
    {
     "key": "kent",
     "kind": "brand",
     "n": 1777,
     "href": "/m/kent/",
     "extra": "GB",
     "name": "Kent"
    },
    {
     "key": "d-r-harris",
     "kind": "brand",
     "n": 1790,
     "href": "/m/d-r-harris/",
     "extra": "GB",
     "name": "D.R. Harris"
    },
    {
     "key": "4711",
     "kind": "brand",
     "n": 1792,
     "href": "/m/4711/",
     "extra": "DE",
     "name": "4711"
    },
    {
     "key": "rance-1795",
     "kind": "brand",
     "n": 1795,
     "href": "/m/rance-1795/",
     "extra": "FR",
     "name": "Rancé 1795"
    }
   ]
  },
  {
   "id": "median_by_origin",
   "kind": "table",
   "rows": [
    {
     "key": "US",
     "kind": "cc",
     "n": 2003,
     "extra": 498
    },
    {
     "key": "FR",
     "kind": "cc",
     "n": 1996,
     "extra": 360
    },
    {
     "key": "GB",
     "kind": "cc",
     "n": 2009,
     "extra": 284
    },
    {
     "key": "IT",
     "kind": "cc",
     "n": 1999,
     "extra": 270
    },
    {
     "key": "SE",
     "kind": "cc",
     "n": 2015,
     "extra": 201
    },
    {
     "key": "KR",
     "kind": "cc",
     "n": 2015,
     "extra": 201
    },
    {
     "key": "DE",
     "kind": "cc",
     "n": 1986,
     "extra": 194
    },
    {
     "key": "ES",
     "kind": "cc",
     "n": 1996,
     "extra": 118
    },
    {
     "key": "DK",
     "kind": "cc",
     "n": 2012,
     "extra": 115
    },
    {
     "key": "PL",
     "kind": "cc",
     "n": 2012,
     "extra": 87
    }
   ]
  }
 ]
}